Lazio — Christmas Campaign

Seasonal brand experience designed to drive footfall and engagement

Designed a cohesive Christmas visual identity across dine-in spaces and digital platforms
Conceptualized and designed a festive Christmas hamper aligned with the brand
Executed on-location photo and video shoots highlighting décor, menu items, and ambience
Produced short-form reels and food photography for Instagram Feed, Stories, and Reels
Captured live music and in-restaurant moments to enhance the festive narrative

2.5×–3× increase in Instagram engagement during the Christmas campaign period
30–40% uplift in festive-season footfall compared to regular weeks
High UGC traction, with customers actively sharing décor, food, and ambience
Increased visibility for Christmas hamper, supported by reels and in-store visuals
Higher festive-season footfall compared to non-campaign weeks
Improved visibility and recall for seasonal menu items and Christmas hampers

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