Bombaysthan KNK — Branch Launch

Integrated launch campaign for strong local visibility and recall

Designed custom interior banners and wall graphics aligned with Bombaysthan’s brand language
Developed a consistent visual experience across interiors, print, and digital touchpoints
Designed a new main menu card and seasonal menu extensions
Executed influencer marketing to introduce the new location and limited-time offerings
Ran targeted social media ad campaigns focused on local reach and awareness
Designed flyers and offline promotional materials for neighborhood distribution

Strong local awareness within the first month of launch
Influencer content delivered high local reach and engagement across multiple audience segments
Improved in-store recall through consistent interior and menu branding
Paid campaigns supported steady footfall during the launch phase

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