Client: Oxymed Hospital Industry: Healthcare Campaign Duration: 15 August – 10 October 2025 Services: Strategy, Performance Marketing, Content, On-ground Activations, Lead Generation
Quick Results at a Glance
63% increase in weekly walk-ins
697 heart tests booked
₹16.2L+ revenue generated
1.33x ROI in under 2 months
The Challenge
Oxymed Hospital wanted to make World Heart Day more than just a one-day awareness event. The goal was two-fold:
Encourage early heart risk detection among younger and middle-aged adults
Convert awareness into actual heart test bookings and hospital walk-ins
Despite having strong cardiac facilities, preventive testing still faced hesitation. The challenge was to change perception, drive trust, and generate footfall at scale.
The Big Idea
We built the campaign around a powerful preventive concept
“The Power of Zero”
Zero symptoms doesn’t mean zero risk.
The idea was simple: Make people realise that heart disease often shows no warning signs — and that early testing is the real lifesaver.
Our Integrated Strategy
We executed the campaign through a 360° digital + on-ground approach, ensuring the message reached people both on their screens and in their daily environments.
Digital Strategy
Heart test bookings
WhatsApp enquiries
Direct call leads
Short-form video-first content using Reels and YouTube Shorts for reach and discovery
Educational content to break fear and myths around CT angiograms and heart screenings
94.6% of engagement came from non-followers, showing strong new audience penetration
On-ground Strategy
Multi-location outreach
Walkathons, free BP checks, mascot interactions, and live public engagement
40,000 flyers distributed with QR codes to connect offline footfall to online bookings
Community collaborations to amplify trust and participation
Execution Highlights
Digital Performance
Instagram interactions jumped from 786 to 8,078
Facebook interactions grew from 286 to 2,800
Facebook ads delivered 1.7M+ views and 2,300+ link clicks
Organic website traffic grew by 49% month-on-month
Reels became the highest-performing format, driving over 80% of total engagement
On-ground Engagement
398+ participants across walkathons and outdoor events
248 BP and pulse checks conducted on field
Heart mascot appearances became a strong recall driver for families and kids
Live interaction helped remove fear around heart tests and screenings
Business Impact
Average weekly walk-ins grew from 60 to 98 patients
538 new registrations and 159 repeat follow-ups
697 heart test packages booked
Total revenue generated: ₹16,21,566
Campaign spend: ₹12,23,118
ROI: 1.33x in under two months
Beyond the numbers, doctors observed a clear mindset shift — more patients willingly opted for preventive scans and CT angiograms without hesitation.
What Made This Campaign Work
A strong emotional preventive message backed by medical credibility
Video-led content strategy for higher reach and engagement
Seamless online–offline bridge using QR codes and live activations
Tight coordination between digital, medical, and on-ground teams
Key Learnings
Starting video ads earlier significantly boosts momentum
Offline leads convert better when followed up digitally via WhatsApp and retargeting
Preventive healthcare campaigns perform best when they feel approachable, not clinical
Our Integrated Strategy
A campaign that changed behaviour.
Both digital discovery and real hospital footfall were achieved. The World Heart Day 2025 campaign proved that when strategy, creativity, and execution align, real public health impact is possible.
